What was the makeup trend during the 70s
Ah, the 1970s! A decade that brought us some of the most iconic and memorable fashion trends of all time, including the makeup trend. During this era, makeup was all about bold, bright colors and statement-making looks. Here are some of the most popular makeup trends of the 1970s:
1. Bright and Bold Colors: The 1970s were all about making a statement with your makeup. Bright, bold colors like red, orange, and yellow were the norm, and women were not afraid to experiment with different shades and hues.
2. Heavy Foundation: The 1970s were a time when heavy foundation was all the rage. Women would often use thick, cakey foundation to create a smooth, matte finish. This look was often paired with a bold lip color to really make a statement.
3. False Eyelashes: False eyelashes were a popular trend in the 1970s, and women would often use them to create a dramatic, eye-catching look. The lashes were typically applied with spirit gum, which was ahesive used to apply the lashes to the lids.
4. Glitter and Shimmer: The 1970s were all about adding a touch of glamour to any look. Women would often use glitter and shimmer eyeshadows to add a touch of sparkle to their eyes. This trend was especially popular during the disco era, when women wanted to look their absolute best on the dance floor.
5. Smoky Eyes: The smoky eye was a popular trend in the 1970s, and it involved using a dark brown or black eyeshadow to create a smoky, sultry look. This trend was often paired with a bold lip color to really make a statement.
6. Liquid Foundation: Liquid foundation was a new innovation in the 1970s, and it quickly became a popular trend. Women would often use liquid foundation to create a more natural, flawless look. This trend was especially popular among those who wanted to look more like their favorite celebrities, who were often seen sporting liquid foundation on the red carpet.
7. Bronzer: Bronzer was a popular trend in the 1970s, and it involved using a dark brown or tan powder to contour the face. Women would often use bronzer to create a more defined, structured look, and it was especially popular among those who wanted to look more like their favorite celebrities, who were often seen sporting bronzer on the red carpet.
8. Blush: Blush was a popular trend in the 1970s, and it involved using a pink or peach-colored powder to add a touch of color to the cheeks. Women would often use blush to create a more natural, healthy look, and it was especially popular among those who wanted to look more like their favorite celebrities, who were often seen sporting blush on the red carpet.
9. Highlighting: Highlighting was a popular trend in the 1970s, and it involved using a light-colored powder or cream to add a touch of brightness to the face. Women would often use highlighting to create a more radiant, sun-kissed look, and it was especially popular among those who wanted to look more like their favorite celebrities, who were often seen sporting highlighting on the red carpet.
10. False Nails: False nails were a popular trend in the 1970s, and women would often use them to create a longer, more polished look. The false nails were typically made of acrylic or gel, and they were often applied with a special adhesive. This trend was especially popular among those who wanted to look more like their favorite celebrities, who were often seen sporting false nails on the red carpet.
In conclusion, the 1970s were a time of bold, bright, and daring makeup trends. From heavy foundation to false eyelashes, glitter and shimmer, smoky eyes, liquid foundation, bronzer, blush, highlighting, and false nails, the 1970s were a decade that truly embraced experimentation and creativity when it came to makeup. These trends have stood the test of time and continue to inspire makeup artists and beauty enthusiasts to this day.
Who were the most popular makeup artists and brands during that time
The 1920s to the 1950s was a transformative period in the history of makeup. As women gained more freedom and independence, the demand for cosmetics skyrocketed. This era saw the emergence of iconic makeup artists and brands that shaped the industry and left a lasting impact on beauty standards. In this article, we will explore the most popular makeup artists and brands of the time, and how they contributed to the evolution of makeup artistry.
1. Max Factor:
Max Factor is perhaps the most well-known makeup brand from this era. Founded by Max Factor Sr. in 1909, the brand quickly became synonymous with Hollywood glamour. Max Factor's innovative products, such as thePan-Cake foundation, revolutionized the industry by offering a lightweight, buildable formula that could be easily applied on set. The brand's association with Hollywood stars like Greta Garbo and Marlene Dietrich cemented its status as the go-to makeup choice for the silver screen.
2. Elizabeth Arden:
Elizabeth Arden was another pioneering brand that emerged during this period. Founded by Elizabeth Arden in 1910, the brand was known for its high-quality products and innovative marketing strategies. Arden's signature red lipstick, introduced in 1915, became a cultural phenomenon and a symbol of femininity and sophistication. The brand's association with Hollywood stars like Marlene Dietrich and Greta Garbo further solidified its reputation as a leader in the industry.
3. Revlon:
Revlon is another iconic brand that rose to prominence during this era. Founded in 1932 by Charles and Joseph Revson, the brand quickly gained popularity for its affordable, high-quality products. Revlon'sFire and Ice lipstick, introduced in 192, became a bestseller and helped establish the brand as a major player in the industry. Revlon's innovative marketing strategies, such as theRevlon Color Chart which allowed customers to match their skin tone with a specific shade, further cemented its status as a game-changer in the makeup industry.
4. Estee Lauder:
Estee Lauder is a household name today, but during the 1920s to the 1950s, the brand was still in its infancy. Founded by Estee Lauder and her husband Joseph Lauder in 1930, the brand quickly gained popularity for its high-quality, luxurious products. Estee Lauder's innovative approach to skincare and makeup, such as herSkin Creme andEyeshadow in a Tube helped establish the brand as a leader in the industry.
5. Christian Dior:
Christian Dior is perhaps best known for his iconicNew Look collection in 1947, which revolutionized the fashion industry. However, Dior's makeup line, launched in 1950, was also a game-changer in the industry. Dior's products, such as his signatureMiss Dior lipstick, were known for their luxurious, high-quality formula and elegant packaging. Dior's association with Hollywood stars like Marlene Dietrich and Grace Kelly further solidified his reputation as a leader in the makeup industry.
6. Charlotte Tilbury:
Charlotte Tilbury is a modern-day makeup artist and brand that has gained a cult following for her innovative, high-quality products. However, during the 1920s to the 1950s, Tilbury's ancestor, Charles Tilbury, was a renowned makeup artist and brand owner. Tilbury'sWonder Cream foundation, introduced in 1926, was a bestseller and helped establish the brand as a leader in the industry.
Conclusion:
The 1920s to the 1950s was a transformative period in the history of makeup, marked by the emergence of iconic brands and artists. Max Factor, Elizabeth Arden, Revlon, Estee Lauder, Christian Dior, and Charlotte Tilbury are just a few of the most popular makeup artists and brands of the time. These brands and artists contributed to the evolution of makeup artistry by offering high-quality, innovative products that helped shape the beauty standards of the era. Today, these brands continue to be leaders in the industry, inspiring a new generation of makeup enthusiasts and professionals.
How did the cultural and social changes of the 70s influence makeup trends
The 1970s were a transformative time for makeup trends, as cultural and social changes had a profound impact on the way people expressed themselves through cosmetics. This article will explore the key factors that influenced makeup trends during this decade and how they continue to shape the beauty industry today.
1. The Rise of Naturalism:
In the 1970s, there was a growing desire for a more natural look, which led to the popularity of earthy tones and a minimalist approach to makeup. This shift away from the bold, dramatic looks of the 1960s was influenced by the counterculture movement and the growing awareness of environmental and health issues. As a result, makeup trends became more subtle and organic, with a focus on enhancing one's natural beauty rather than hiding behind heavy layers of foundation and powder.
2. The Power of the Female Form:
The 1970s were a time of feminist awakening, and this movement had a significant impact on makeup trends. Women began to embrace their bodies and celebrate their natural beauty, rather than trying to conform to societal beauty standards. This led to a focus on enhancing the female form throughup, with a emphasis on contouring, highlighting, and accentuating the features that made each woman unique.
3. The Birth of theNo-Makeup Makeup Look:
The 1970s saw the rise of theno-makeup makeup look, which was characterized by a natural, effortless look that appeared as if no makeup had been applied at all. This trend was influenced by the growing popularity of thenatural look and the desire for a more relaxed, casual approach to beauty. Theno-makeup look was achieved through the use of lightweight, sheer products and a focus on enhancing the skin's natural texture and tone.
4. The Impact of the Media:
The media played a significant role in shaping makeup trends in the 1970s, with the rise of fashion magazines and television shows showcasing the latest looks. Magazines like Vogue and Harper's Bazaar featured models and celebrities with flawless complexions and bold, dramatic makeup looks. Television shows likeThe Mary Tyler Moore Show andThe Carol Burnett Show also influenced makeup trends, with the characters often sporting natural, understated looks.
5. The Influence of the Beauty Industry:
The beauty industry also played a significant role in shaping makeup trends in the 1970s. The rise of new technologies and product innovations, such as waterproof mascara and long-lasting lipstick, made it easier for women to achieve the looks they wanted without having to reapply products throughout the day. The growth of the beauty industry also led to the emergence of new brands and products, which catered to the changing needs and preferences of women.
Conclusion:
The 1970s were a transformative time for makeup trends, as cultural and social changes had a profound impact on the way people expressed themselves through cosmetics. From the rise of naturalism to the power of the female form, the birth of theno-makeup makeup look, the impact of the media, and the influence of the beauty industry, these factors all contributed to the evolution of makeup trends in the 1970s. Today, these trends continue to shape the beauty industry, with a focus on natural, effortless looks that enhance the skin's natural beauty rather than hiding behind heavy layers of makeup.
What were the key ingredients and techniques used in makeup during the 70s
Ah, the 1970s – a decade that brought us some of the most iconic and memorable fashion trends of the 20th century, including in the realm of makeup. During this time, makeup artists and beauty enthusiasts alike embraced a variety of techniques and products that helped to create the look of the era. Here are some of the key ingredients and techniques used in makeup during the 1970s:
1. Bold, Bright Colors: The 1970s were all about bold, bright colors, and makeup was no exception. Lipstick, eye shadow, and blush were often applied in vibrant shades of red, orange, yellow, and pink.
2. Heavy Eye Makeup: The 1970s were known for their dramatic eye makeup looks, which often featured thick, dark eyeliner and heavy mascara. This was often paired with brightly colored eyeshadows and false eyelashes for an extra dramatic effect.
3. Glam Rock Inspiration: The glam rock movement of the 1970s had a significant influence on makeup trends. Makeup artists often used bold, theatrical makeup looks inspired by the likes of David Bowie and Alice Cooper. This included exaggerated eyeliner, bold lip colors, and dramatic eye shadow.
4. Mineral Makeup: Mineral makeup was a popular trend in the 1970s, as it was seen as a more natural and healthier alternative to traditional makeup. Products like MAC's Mineralize line and BareMinerals were popular choices among makeup enthusiasts.
5. False Eyelashes: False eyelashes were a staple of 1970s makeup trends, particularly for special occasions. These lashes were often applied using a special adhesive and were available in a range of lengths and styles.
6. Bronzer and Highlighter: The 1970s saw a rise in popularity of bronzer and highlighter, which were used to create a sun-kissed glow. These products were often applied to the cheeks, forehead, and chin to create a natural-looking, sun-kissed look.
7. Matte Finish: The 1970s were also known for their love of matte finishes, particularly when it came to lipstick. Many makeup enthusiasts preferred the look of a matte finish, which was seen as more natural and less glossy than the glossy finishes that were popular in previous decades.
8. Eye Shadow Glitter: Eye shadow glitter was a popular trend in the 1970s, particularly for nighttime looks. Makeup artists would often apply glitter eye shadow to the lid and crease, creating a sparkly, eye-catching effect.
9. Lip Gloss: Lip gloss was a staple of 1970s makeup trends, particularly for everyday looks. This clear, shiny finish was popular among makeup enthusiasts who wanted a quick and easy way to add some shine to their lips.
10. DIY Makeup: The 1970s were also a time when many people began experimenting with DIY makeup recipes and techniques. This included using natural ingredients like oatmeal and honey to create homemade face masks and lip balms.
In conclusion, the 1970s were a time of bold, bright, and dramatic makeup trends that inspired by the era's love of glamour and theatricality. From heavy eye makeup to false eyelashes, mineral makeup to bronzer and highlighter, these trends continue to influence makeup looks today. Whether you're looking to recreate the iconic looks of the 1970s or simply want to add a touch of vintage glamour to your everyday look, these trends are sure to inspire.
How has makeup evolved since the 70s and what are some of the current trends
The 1970s were a transformative time for makeup, with the rise of the beauty industry and the introduction of new technologies that changed the way people applied and thought about cosmetics. From the iconic Farrah Fawcett hairstyle to the introduction of the first lip gloss, the 1970s set the stage for the evolution of makeup as we know it today. In this article, we'll explore how makeup has evolved since the 1970s, including current trends and the impact of technology on the industry.
Section 1: The 1970s - A Revolution in Makeup
The 1970s were a time of experimentation and innovation in the beauty industry. The introduction of waterproof mascara, the rise of thenatural look and the popularity of bold, bright colors defined the decade's makeup trends. Some of the most iconic beauty products of the decade include:
* Farrah Fawcett's feathered hair, which popularized the use of hairspray and styling products
* The introduction of lip gloss, which revolutionized the way people applied lipstick
* The rise of thenatural look which emphasized a more effortless,no-makeup look
* The popularity of bold, bright colors, such as reds and oranges, which were used to create a statement look
Section 2: The 1980s - The Rise of theSupermodel
The 1980s saw the rise of thesupermodel with models like Cindy Crawford, Naomi Campbell, and Linda Evangelista becoming household names. This decade's makeup trends were characterized by a more polished, refined look, with a focus on high-quality products and precise application. Some of the most iconic beauty products of the decade include:
* The introduction of thesmoky eye which became a staple of the 1980s makeup look
* The rise of thematte finish, which replaced the glossy look of the 1970s
* The popularity of bold, bright eyeshadows, such as pinks and purples, which were used to create a dramatic, eye-catching look
* The rise of thelip liner which became a must-have product for creating a precise, defined lip shape
Section 3: The 1990s - The Rise of the Minimalist Look
The 1990s saw a shift towards a more minimalist, natural look in makeup. This decade's trends were characterized by a focus on simplicity, with a emphasis on enhancing one's natural features rather than covering them up. Some of the most iconic beauty products of the decade include:
* The introduction of theno-makeup makeup look, which emphasized a natural, effortless look
* The rise of thetinted moisturizer which replaced the heavy, creamy foundation of the past
* The popularity of neutral, earth-toned eyeshadows, which were used to create a soft, natural look
* The rise of thelip balm which became a must-have product for creating a soft, natural lip look
Section 4: The 2000s - The Rise of the High-Tech Look
The 2000s saw a significant shift in the makeup industry, with the rise of high-tech products and technologies that changed the way people applied and thought about makeup. This decade's trends were characterized by a focus on innovation, with a emphasis on products that delivered specific benefits, such as anti-aging or brightening. Some of the most iconic beauty products of the decade include:
* The introduction of theBB cream which combined the functions of a moisturizer and a foundation in one product
* The rise of thelip gloss which replaced the heavy, creamy lipstick of the past
* The popularity of eyeshadows in a variety of finishes, including matte,immer, and frosted
* The rise of theconcealer which became a must-have product for creating a flawless, airbrushed look
Section 5: Current Trends - The Rise of the Natural Look
In recent years, there has been a shift towards a more natural, effortless look in makeup. This decade's trends are characterized by a focus on simplicity, with a emphasis on enhancing one's natural features rather than covering them up. Some of the most iconic beauty products of the current decade include:
* The rise of theglow-up which emphasizes a radiant, healthy look
* The popularity ofskin-care makeup, which emphasizes the use of products that deliver specific benefits for the skin
* The rise of theminimalist makeup look, which emphasizes a natural, effortless look
* The rise of themultitasking makeup product, which delivers multiple benefits in one product
Conclusion:
The evolution of makeup since the 1970s has been marked by a series of trends and innovations that have changed the way people apply and think about cosmetics. From the iconic looks of the 1970 to the high-tech products of the 2000s, makeup has come a long way, and it continues to evolve with each passing year. Whether you're looking for a bold, bright look or a natural, effortless one, there's a makeup trend out there for everyone.
Unveiling the Secrets of 70s Makeup: Trends, Artists, and Techniques
Unveiling the Secrets of 70s Makeup: Trends, Artists, and Techniques
Unveiling the 70s Makeup Trend: Popular artists, brands, and cultural influences